Budget Airlines: Not So Cheap When the Add-ons Add Up

  • 6
  • July 22, 2016

Low-cost airlines have attention-grabbing headline prices that seem an obvious money-saving choice. What budget airlines don’t always show is how these prices are not always what they seem due to “price deconstructing” to appear lower
With this model, budget airlines show a base price that usually does not include basic add-ons, such as in-flight meals, seats, and luggage allowances.


Case Study – Flights to London

With the British pound now more affordable due to Brexit, refund.me researched the cost for a family (two adults and two children aged 2-11) to vacation in London, travelling from New York to London August 11-18.  The price for the family to fly British Airways (BA) economy class totals $4099.10 including taxes and service charges.


  • Airport, online, and mobile check-in
  • Seat selection free at airport and from 24 hours before departure.
  • Three-course meal and drinks in-flight, including alcohol
  • Pre-bookable children’s meals
  • Baggage 1 per person at 23 kg

The base fare for same date flights with Norwegian, the third largest low-cost carrier in Europe, including tax is USD $3651.20

Then the add-ons:

  • Seat reservation $45 per person, per direction
  • 1 checked bag 20 kg per person, $45 per direction
  • In-flight meals $45 per person per direction

Add-ons boost the ticket price to $4731.20$632.10 more than BA. Norwegian does offer a discount when booking seats, baggage and meals online simultaneously. With discount the final price is $4371.20 – still $272.10 more expensive than BA.

Delays and Cancellations

Lengthy delays are the primary reasons passengers seek redress under EU 261, accounting for 75 percent of all refund.me claims, followed by cancelled flights at 21 percent.

“The majority of passenger complaints we handle are directed against low-cost airlines and some of them really do not respect the EU passenger rights legislation, making it overly hard and complex to settle rightful cases,” said Eve Buechner, refund.me Founder and CEO.

Custom Travel Clubs are the leading B2B membership based travel club fulfillment company that creates, operates and helps market travel clubs for brands and organisations around the world. We provide white label travel club platforms & solutions.

Custom Travel Clubs has partnered with the best in the industry to provide best deals on travels to the members. Our Loyalty program provides the best rewards, benefits and savings to the members. We make it easy for members to save on travel so that they can take the vacations that matter. See the full list of all the travel benefits we provide.

For more info, contact:

Mike Putman
Schedule Meeting



Leave a Reply