How You Should Sell Travel to Senior Citizens
Explore Survey Reveals 40% of Over 55s Are at Their Most Adventurous Age.
- Nearly half would like to visit a new country in the next five years
A survey conducted by adventure travel specialist, Explore, has revealed that 40% of over 55s believe they are at their most adventurous age. The survey highlights that the demographic aren’t afraid of trying new things and are looking to experience completely new ways of travelling. It is now the older generation who are looking for a sense of ‘adventure’ from their holidays.
The Explore survey highlights that the definition of ‘adventure’ for the over 55s is visiting a place they have never been to before, as stated by 67% of Britons polled. One in six see adventure as pushing boundaries and 40% cite being fearless as their reason to try something new.
The willingness of over 55s to step outside their comfort zone comes from an increased sense of adventure and heightened desire to travel, both of which develop with age. The new research also revealed that 46% plan to visit at least one new country on their next holiday and 37% stated that they are looking to travel further for their holiday.
When it comes to their past travel adventures, one in ten has climbed a mountain and a quarter has traveled across a country by train. Of all ages surveyed, over a third said that while they were interested in ‘fly and flop’ holidays when they were younger, their interests now lie elsewhere, with one in five saying they are looking for a cultural experience when travelling. A third would love to visit one of the Wonders of the World and a fifth included seeing the Northern Lights on their bucket list.
The over 55s have become a key market for travel companies and special travel benefits and deals need to be created to make their travel more convenient. So, the question that arises is: How do travel companies earn the loyalty of senior citizens and deliver outstanding travel benefits to them? One possible answer is: By building a Travel Club exclusively for senior citizens.
At Custom Travel Clubs, we are the leading B2B membership based travel fulfillment company. We create, operate and help market travel clubs for brands and organizations around the world.
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