travel marketing

Custom Travel Clubs’ Benefit- Integrated Marketing

Travel Clubs have shown an immense growth and potential over the last couple of years. They have changed the way people take vacations and travel. Building your own branded travel club to tap into this growing opportunity makes a lot of sense. But once you have built your travel club, it is very important to market the travel […]

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U.S. & Canadian Travelers Opting to Extend Itineraries in the 2nd Half of 2016

Auto Europe, a leading provider of international car rental services has released a study of 2016 booking data, which includes a forecast of European travel trends for the second half of 2016. The study features the top 10 most popular pickup destinations for U.S. and Canadian residents based on car rentals picked up between January 1 […]

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2016 Expedia Hotel Etiquette Study: America’s Least Favorite Hotel Guests are Lazy Parents, Hallway Hellraisers and Loud Neighbors

Americans split on whether to tip housekeeping but nearly unanimous in demanding complimentary Wi-Fi released the results of the 2016 Expedia Hotel Etiquette Study, which asked 1,018 Americans to identify the features and amenities they prioritize when booking a hotel, as well as the guest behaviors they find most aggravating. The study found that Americans […]

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Around 2 in 3 Americans Have or Will Take Vacation This Summer

More Americans traveled for leisure last summer than have done so since the summer of 2008 As summer temperatures continue to rise, many Americans are taking the time to escape their regular lives in search of a little break from reality.  Just over 2 in 5 adults (42%) have already taken at least one vacation […]

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Expert Advice Busts Common Myths Surrounding Vacation Rental Homes

Eighty-nine percent of travelers who have never rented before would consider doing so, according to a Kelton study+. However, fears and popular misconceptions about vacation rentals ultimately prevent many from trying. “With so many different types of vacation rentals available, travelers can have trouble navigating their options,” said Mary Lynn Clark, president, Wyndham Vacation Rentals […]

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flight add ons

Budget Airlines: Not So Cheap When the Add-ons Add Up

Low-cost airlines have attention-grabbing headline prices that seem an obvious money-saving choice. What budget airlines don’t always show is how these prices are not always what they seem due to “price deconstructing” to appear lower With this model, budget airlines show a base price that usually does not include basic add-ons, such as in-flight meals, […]

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Travel and Hospitality Brands Miss the Connection with Travelers

Study Uncovers 98% of Brands Fail to Consistently Respond to Their Followers’ Social Media Posts Lithium Technologies today announced findings from its State of Social Engagement 2016 study for the travel and hospitality industry and revealed that brands fail to engage with travelers effectively on social media channels. The study was designed to determine how Fortune […]

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European tourism

Sustained Growth in European Tourism Towards the Summer Peak Season

European tourism is proving resilient to challenging times. A vast majority of destinations saw a bumper increase in arrivals in the first five months of the year, with 1 in 2 recording double-digit growth. According to the European Tourism 2016 – Trends & Prospects, top performing destinations are Iceland (+35%), Slovakia (+24%) and Cyprus (+21%). […]

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Travel Insurance

Vacationers Turn To Travel Insurance For Financial And Personal Assistance

Six Questions To Help Consumers Decide When To Purchase Travel Insurance Travel insurance can’t prevent bad things from happening on a vacation, but it may be able to protect your financial investment, according to the Insurance Information Institute (I.I.I.). “For many consumers worried that an extreme weather event or political unrest might affect their vacation […]

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Consumer Survey

Consumer Survey Reveals Thoughts About Travel Safety, Rewards Programs, and Loyalty

Outside expert analysis prompts further discussion and perspective on travelers’ habits and attitudes With families in the thick of planning their summer vacations, a new travel survey conducted by reveals, not surprisingly, that the majority (81%) of travelers believe taking a vacation is very important, citing exposure to beauty, culture and new people as […]

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Montréal crowned top international business tourism city in the Americas

For a fifth consecutive year, Montréal ranks first in the Americas for international events, according to the International Meetings Statistics Report for the Year 2015 released by the Union of International Association (UIA), representing yet another outstanding performance. Overall, the city hosted 108 international events in 2015, up 29% from 2014. This is an enviable […]

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UK Hotel Searches Soar Following Brexit Vote

50% + increase in travelers searching for UK hotel deals Hotels now available for half the price of 2015 average The Brexit vote and subsequent drop in the value of the pound has sparked huge demand from travelers looking to grab a vacation bargain across the pond, with hotel searches for UK destinations up over 50% […]

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What to Expect from American Travelers this Season

Choice Hotels reveals the top findings from its annual summer poll of American leisure and business travelers With gas prices down and more money in the pockets of Americans, Choice Hotels International, reveals the findings from its annual summer travel survey, which tracks the travel habits of American leisure and business travelers. Here’s what Americans […]

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Asia-Pacific Households to Spend US$5,230 Annually on Overseas Travel by 2025

More than 109 million households in Asia Pacific will plan at least one international trip per year by 2025. More households around the world will be packing their luggage and heading to overseas destinations for annual holidays in the next decade. According to a new Visa report, some 109 million Asia Pacific households are expected […]

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Best Vacations

U.S. News & World Report Reveals the 2016-17 Best Vacations in the World

Great Barrier Reef named No. 1 destination in the world; Grand Canyon tops list of best places in U.S. U.S. News & World Report, a nationally recognized publisher of consumer advice and information, today released its annual rankings of the Best Vacation Destinations. The new rankings highlight the World’s Best Places to Visit as well […]

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